During my undergraduate studies in Business Technology Management program at RU, I uncovered my love for design and user experience. As a Business Analyst/Product Owner, it is my responsibility to ensure solutions will meet user needs in an efficient and understandable way. My intention to pursue graduate studies is to improve my entrepreneurial skillset and understanding of how digital media impacts decision-making. I know that this program will enable me to improve online brands and become an even better Product Manager. As part of my research, I investigate the societal changes resulting from the wide adoption of AI-powered tools throughout the analysis of current trends and predictions and recommendations for labour market changes.