Creating Digital Community in Hockey: A Study of the Montreal Canadians' Instagram Engagement During the 2021 Stanley Cup Final

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This research project provides an analysis of the Montreal Canadiens Instagram feed content during the 2021 Stanley Cup Finals.


Robert Greeley


Born and raised in Clarenville, Newfoundland, I told my primary school teacher I wanted to be an author. That’s when the dream of being a storyteller started to form. Combining this passion with my love for sport, I started intertwining the two worlds in my work. Hosting a local hockey broadcast of the Clarenville Caribous, and being a freelance reporter for “The Packet” during high school. His MRP looks at how Canadian NHL franchises utilize their Instagram accounts.



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