How to apply neuromarketing and customers' psychology biases to a digital startup's brand.

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Muxing Zhou

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Muxing Zhou graduated from NSCAD University with a degree in Fine Art. After her graduation in 2016, she developed advanced jewelry designing skills and involved in other aspects of the lifecycle of jewelry making. She designed over 400 pieces in the jewelry company. Alongside this, she has a great passion for art teaching and shares her creative ideas with students. Muxing is currently working on a research project that provides an overview of the previous and current research in the neuromarketing field and analyzes how customers' brains can impact unconscious purchase decisions. The research explores practical ways to deliver the branding message and persuade customers to purchase the product.

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