Digital Innovation for Sustainable Fashion: Virtual Fitting Rooms as a Strategy to Minimize Waste and e-Commerce Returns

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Liseth Sierra Vitola

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Liseth is an Economist with a strong background in digital marketing and e-commerce. Her background in Economics and HRM offers her a solid ground in project management and data analysis. She has developed successful e-commerce seller accounts, Shopify stores, and effective SEO and marketing campaigns for her clients. Liseth's major research project is on "Digital Innovation for Sustainable Fashion: Virtual Fitting Rooms (VFRs) as a Strategy to Minimize Waste and e-commerce Returns." The purpose of her study is to determine the impact of digital innovations and VFRs on minimizing online returns and waste in the fashion industry and how these technologies could help customers during the sizing and fitting processes.

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