Exploring Digital Intimacies: Applying Gamification Components to Online Dating

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Lexi Wright

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At the beginning of the pandemic, I went through a big breakup. I downloaded various dating apps and quickly realized a variety of flaws. It got me thinking...how can I make dating better, especially in a time when more people are meeting online than in-person? I decided to focus my Digital Media degree on my personal interests with dating. My MRP research examines the use of gamification in dating apps and explores how apps, like Tinder, provide a gamelike user experience. I am currently studying the use of games in the dating app sector and am working on my very own dating app prototype!

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